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Public vote winner and 15 finalists announced

The Nordic Council of Ministers' Award & 5,000 €

The Nordic Council of Ministers' Award & 5,000 €

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Ms. Thordis Claessen, graphic designer from Iceland has won the public vote in the Think.Eat.Save – Nordic Ad Competition on Food Waste.
The fifteen finalists in the competition, have now been selected and the winner will be announced on 4 October 2013.
1st prize in the competition is a 5,000 Euro cash prize, the Nordic Council of Ministers Award.
UNRIC, the United Nations Regional Information Centre in Brussels, organized the competition in collaboration with the Nordic Council of Ministers in support of the UNEP campaign Think.Eat.Save – Reduce your Foodprint.

The 15 finalists will be displayed in many European cities and used in the UNEP campaign, including at the award handover ceremony which takes place during an event organized by Think.Eat.Save partners, Stop Spild af mad, in Copenhagen, Denmark 4 October.
The competition received about 200 entries. In this competition, the UN called on creative people in the five Nordic countries, the Baltic States and the bordering regions of Russia to create an ad to raise awareness on the need to stop food waste.

Of the top 15 entries more than half or 8 came from Denmark, 2 from Estonia and Latvia, and 1 from Iceland, Russia and Sweden.
The following entries made the last fifteen:
Þórdís Claessen, the Public vote winner (Iceland)
Last wish (fries) and Last wish (carrots) by Marta Zarin-Gelze (Latvia)
Best before – good after by Petur Hansen (Denmark/Faroe Islands)
Farming of tomorrow (Paris) and Farming of tomorrow (Moscow) by Julus Harrebek (Denmark)
Eat responsibly by Troels Dahl Haulrich (Denmark)
Banana by Mette Harrestrup (Denmark)
Bin think by Niklas Hultquist (Denmark)
Not hungry? Someone is by Maria Kruuchek and Olga Stadnikova (Russia)
Most of your food flies away by Christer Lieberath (Sweden)
Would you trash her? (like you trash a wrinkled apple) by Rikke Mikkelsen (Denmark)
Reduce you foodprint by Lii Ranniku (Estonia)
Eat it or leave it by Asger Rasmussen (Denmark)
Check your basket (red) by Liisi Reitalu (Estonia)

You can see a gallery of the fifteen ads here: (Gallery Set):

and here: (PhotoStream):

Contest Requirements

Participation in the competition constitutes agreement with the following terms and conditions:


We are asking the people of the five Nordic countries, the Baltic states and North-Western Russia to create a newspaper ad to call for the reduction of food waste and our carbon foodprint in the spirit of the United Nations Think.Eat.Save.-campaign.

The ad will be used as a public service announcement to be used as a poster in displays and published in major print media and other outlets.

Submissions should take into account the Background information on the UN's Think.Eat.Save. Reduce your foodprint-campaign. The deadline for submissions is 11 August 2013 at midnight (CET).

There will be two awards. The first is a 5,000 € cash prize awarded by the Nordic Council of Ministers to the winner selected by the official competition jury. A public vote prize will be offered to the entry receiving the most votes from the public.

An award ceremony will take place 4 October 2013 in Copenhagen.


2.1 Participation

The competition is open to all citizens and residents of Denmark (including the Faroe Islands and Greenland), Estonia, Finland (including Åland), Iceland, Latvia, Lithuania, Norway, Sweden and 7 regions in Russia bordering the Nordic and Baltic countries. They are the following: St. Petersburg, Kaliningrad, Leningrad, Murmansk, Arkhangelsk, Pskov regions & Republic of Karelia. Participants must be 18 years of age or over.

Texts or slogans used in the advertisement can be in any of the official languages of the countries of eligibility. However, an English translation of the texts must be provided, should they be in another language. Entries submitted without translation will be disregarded.

UNRIC, the Nordic Council of Ministers and UNEP employees as well as all members of their immediate family, firm, or design teams (designers collaborating on a regular basis) are not eligible to enter the competition.

2.2 Submission

All submissions must be made through the designated website. Received entries on paper or via post will not be accepted. Entry is free.

The contest opens for entries on World Environment Day, 5 June 2013. Submission ends at midnight (CET) 11 August 2013. Late entries will not be accepted. All submissions must be made through the designated website

No responsibility is assumed on the part of UNRIC for late entries or corrupted files. Incomplete entries or entries that do not comply with the required formal specifications (see below) will be automatically disqualified.

Due to the high volume of last-minute entries, we advise you to submit your entry well in advance of the submission deadline.

2.3 Technical requirements

Each participant can upload up to five images.

Image submissions should meet the following requirements when uploaded on the competition website: In JPEG format (RGB), maximum size of 1000x1414px at 72 dpi, horizontal or vertical orientation, limit of 5MB per image.

The finalists will be requested to provide a high resolution image (minimum 300 dpi) in the prescribed size – A2 portrait or landscape (colour mode CMYK). The inability to produce a professional reproduction quality image in the prescribed size may result in an exclusion from the list of finalists.

The advertisement can include text, images, photos or any combination of these elements.

The submitted work must include the Think.Eat.Save.-campaign logo that can be downloaded from here. Under no circumstance should any of the logo components be separated. No filters and effects should be applied. The font, size and position of the text should be kept as it is. The logo must not be squashed, stretched or skewed.

2.4 Copyright and patents

Submitted advertisement must be an original, unpublished work. The entrant is responsible for the contents of the advertisement which cannot include copyright protected material. The entrant must have the rights for all texts and images used in the submitted work.

The advertisement must not benefit any company, organization, political party or official interest group by the use, for instance, of logos, brands, representatives or corporations, parties or organizations.

The advertisement must not contain any nudity, lewd, or otherwise offensive or inappropriate content. All submissions will be pre-screened by the competition moderator before they appear on the campaign website.

There can be no reference to your identification included in, or on, the entire artwork. However, all submissions must be clearly linked to its author. Creative credits will be requested if your artwork is chosen as a finalist. Creative credits for your artwork will be included in possible exhibits and print media.

Participants retain full ownership of their entry. Participants agree to grant UNRIC, competition media partners, UN Member States and the social initiatives that are associated with, and approved by, UNRIC an irrevocable, perpetual, non-exclusive, transferable, royalty-free, worldwide license to use, copy, exhibit, publicly display and distribute their submitted entry for any activity hosted by UNRIC or its partners. Every participant is granted and guaranteed the right to be credited every time their entry is published or displayed.

The material may not be reproduced for the purpose of commercial or personal financial gain, nor may it be used in any manner which implies United Nations endorsement of the products or activities of a commercial enterprise. The United Nations does not assume any responsibility for the misuse of material in production, re-production and activities of the endorsed partners.

Any decision made by the organizers in any matter relating to the print ad competition is considered final and binding. The UN cannot be held responsible for force majeure, should the print ad competition have to be modified or cancelled.

2.5 Selection Process

The organizer will appoint a five member pre-selection committee which will include a majority of practicing designers and environment experts whose role is to ensure that submissions meet the rules outlined in the Call for Submissions. A complete list of names will be announced in August.

The pre-selection committee will select 15 finalists which will be submitted to the jury. The 15 finalists will be made public on the competition website on 6 September 2013.

A jury of prominent graphic design, advertising and marketing experts, as well as United Nations and Nordic Council of Ministers communication and environment experts will evaluate the 15 finalists. In addition to the five jury members, the results of the public vote, will count as the vote of one jury member. Entries not adhering to the rules may be excluded from the competition, at the discretion of the jury. The jury's decision is final and there is no appeal.

Public voting will commence on 12 August 2013 and continue until 25 August 2013 (midnight CET). The public vote winner will be announced on 30 August 2013 and the overall winner of the competition will be announced on 4 October.

2.6 Judging Criteria

The Nordic-Baltic Food Waste Ad Competition recognizes those entries that demonstrate the value of design in a clear, creative, compelling and effective way. A discerning and qualified jury will identify submissions that serve as an effective tool to convey the value and importance of reducing food waste.

2.7 Notification of winners

The 15 finalists, the first prize winner and the public vote winner will be contacted via e-mail and asked to provide creative credits and further information.

Contest Timeline

Round nameStarts onEnds on
Submission roundJune 5, 2013 @ 12:00 AM (CEST)August 11, 2013 @ 11:59 PM (CEST)
Voting roundAugust 12, 2013 @ 12:00 AM (CEST)August 25, 2013 @ 11:59 PM (CEST)

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